HCC #15 DriveReport Ruler of the Road The 1953 Custom Imperial, by Chrysler. Long live the king. Words & photography by David Traver Adolphus Before World War II, “formality” and “luxury” were inseparable. It was taken as law that an expensive car would have a long hood, cycle fenders and classic proportions, and woe betide the manufacturer who tried anything else, as Chrysler's own disastrous Airflow showed. But after the initial post-war demand for cars been sated, American car manufacturers responded with a bewildering array of new body styles, first in a trickle, then by 1950 in a huge avalanche. Major yearly changes to a model were normal, and cars could be developed for niches that hadn’t existed earlier. It became possible to build a true luxury sedan that resembled a modern car yet retained styling and amenities fit, literally, for kings. That car would be, as it had been for 25 years, the Imperial. The long story of the c...